Professional logo does not have to be expensive

Professional logo does not have to be expensive

Logo is a key element of visual identification of any company. This logo represents the company in the social space, evokes specific associations and emotions in the consciousness of customers. And although the logo must be designed according to certain guidelines, it does not mean that it must be expensive and its creation must last several months.
The logo must be professionally designed
A good, professionally designed logo must meet at least two basic conditions. First, it must be clear and simple enough to be remembered. Secondly, it must be original, so as not to be confused with the trademark of another company. Thanks to the unique design, you can effectively distinguish yourself from your competitors. In addition, the logo should be technically well designed. The elements of the logo should be designed in such a way that they form a coherent whole. What is important here is not only the size of the individual elements, but also their colouring. The logo must also be functional. The possibility to use it in any medium and in any size without losing its legibility will determine its usefulness in future marketing activities.
Logo does not have to be expensive
Although a professional logo must meet a number of criteria, it does not mean that its creation according to these guidelines must be very expensive. The prices of the logo start from several dozen USD. At this price we can order a simple logo for our company. However, with such a budget, we will receive one draft of the logo with a possible possibility of making a few corrections. It is worth choosing a slightly more expensive variant of the order, then the company will prepare several projects from which the customer will be able to choose the best one. In addition, the company will have more room for manoeuvre in terms of amendments. For example, for the USD 199 variant, we will receive four logo proposals, the possibility of introducing a total of 10 amendments. We will also get basic file formats, vector files for printing, source files, and characters in sizes adapted to use in the most popular social networking sites.
Short design process
Contrary to appearances and popular opinions, a good logo can be designed in a few days. Time depends not only on the creativity and experience of the creators, but also on the approach to the task. The key to creating a unique logo is a good interview (You should know the answer to a few most important questions in this area: what values the company should present, what emotions it should evoke, what message it should convey and what communication goals the company wants to achieve). Knowing the needs and expectations of the customer is the first and one of the most important stages of creating the logo. It is also an element that has a significant impact on the duration of the whole project. Creating a logo, in the so-called dark, on the basis of only a few perfunctory guidelines, is a doomed operation, if not a failure, then certainly a long design process. Knowing the exact image of the client about his own trademark, the creative process can be significantly shortened without losing the quality of the logo, i.e. its legibility and uniqueness.

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