Online trade may increase this year to 35 billion EUR

Online trade may increase this year to 35 billion EUR

Internet sales continue to grow rapidly. This year, online trade may increase to USD 35 billion, i.e. by about 15% on an annual basis. Competition on this market is growing, so stores are fighting harder for customers. Consumers can expect new forms of more personalized advertising, improved functionality of e-shops’ websites and improvements in payments and deliveries.
– We forecast that e-commerce will grow by 15% this year and will reach the value of USD 35 billion. The upward trend is still very clear. More and more people buy online, which means that they start trusting e-shops.
When buying online, customers count on savings. That is why they value the possibility to compare prices in several stores. Additionally, they have the opportunity to learn about the opinions about a given product, service or shop of other Internet users, including their friends from social networking sites.
– Social media are involved, as well as blogs where there is a lot of information about products and descriptions of experiences. We have noticed that this method of recommendation is becoming more and more popular. According to research, 70% of users trust such recommendations of their friends or strangers, but of course confirmed by some tests,” explain.
A stresses, consumer habits, habits and choices are more and more analyzed by salespeople using specialized tools. Big data analysis helps to promote the shop, its products or services more effectively, to reach a specific group of recipients with this promotion and to introduce a new offer to the market. According to Gartner’s analysts, data analysis will bring the best results in the business-to-client sector, i.e. where there is a large volume of high volume sales, in such industries as e-commerce, banking and telecommunications.
It is very important to use external data sources, because the shop can obtain behavioural or user information from external sources. This allows us to better integrate information about them into our current campaigns and further increase the effectiveness of our advertising activities,” – We are moving towards effective use of advertising budgets. We look not only at being on the Internet, but also at making sure that every zloty we invest translates into sales.
Such actions certainly include personalized marketing. The point is that, both by post and through websites, an advertisement or information that may be of interest to a given customer should be delivered to that customer. Personalization also applies to communication.
– It is worth noting that we should strive for close communication. Email marketing is very important, but also the communication with users on the website. We often encounter the fact that you can find in the small bottom corner of the chat, which allows users to ask our consultants a question, ask for information about our products.
Chat is one of the features that customers value adds that a well-functioning website is the basis.
– Another important element for customers is payment. It is important that we have all possible payment options integrated into our business, from cash on delivery to online payments. Many shops have introduced the additional possibility of extending the payment and spreading it over installments, which customers like. – Many stores in the U.S. are trying to introduce day-to-day delivery. This builds trust in the brand.

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