Online business or how to set up an online store and achieve success

Online business or how to set up an online store and achieve success

We dream about our own business, we want it to be profitable. Are we thinking about a shop with clothes, hand made jewellery or electronics? The industry doesn’t matter! If you want to start selling on a larger scale, it is best to start your business on…the Internet.
Thanks to this, you will save on the costs caused by renting the premises and gain the ability to quickly reach customers. See how easy it is!
First steps in setting up an online store
We start the construction of the online store from standard technical issues such as domain selection and cheap hosting. It is obvious that at the beginning of our activity we want to minimize the costs – that is why it is worth to use the services of companies that register a domain and offer hosting in one package. If we want our shop to contain a large assortment of products, it is worth choosing such web hosting that will provide us with unlimited space. This is also important because of the speed of opening our website and its efficient service.
The name of the shop should be catchy and easy to remember. We can also add to it the phrase “online shop” or “online shop”. Let’s illustrate this with an example: if our shop instead of a domain, it is better to find a domain right away. This will make it easier for seo in the future.
The shop itself can be placed on popular platforms. We can place the shop itself on popular platforms such as PrestaShop, WordPress, Woo commerce or Magento. The choice is up to us.
Content and assortment of the shop.
Once we have made the first steps to make our shop exist, it is time to think about the assortment and content. Remember that the competition is high, so it would be worth our products or services to be well exposed.
For seo activities it is very important to describe the product (unique, comprehensive and containing keywords) and to divide it into categories. Don’t put all products in one bag. Segregating our assortment of products will make shopping easier for our customers and will also have a positive impact on the optimisation of advertising campaigns.
Just like in a normal shop, customers like to shop transparently. Therefore, let’s not forget to create departments (e.g. male and female – in a clothing store, or phones, TVs and computers in an electronics store) that will make it easier to find the desired product.
Don’t be afraid of exhaustive descriptions or regulations. It is worth to clearly define the rules for complaints, returns and delivery time. Thanks to that we will avoid misunderstandings and unnecessary complications during orders.
Advertising, advertising and once again advertising.
A famous saying says “advertising is the lever of trade”. Despite years of experience, it is still valid. Advertising is, has been and will continue to be one of the most important factors in the success of our business. Good marketing, especially on the web, can do a lot.
But how to achieve it?
1) AdWords and positioning.
Positioning can be a long process, so it is good to start with it. The page that is displayed as 1 in Google search engine, has almost 10% breakdown over 2 pages in order. After translating it into sales, it is quite a substantial amount.
If you don’t know about seo activities yourself, it’s worth commissioning a selected social media agency. Thanks to this we will be sure that our position in Google search engine is growing.
However, until we reach the dream top 3, it is worth to help yourself with a campaign of sponsored links. If we properly optimize our budget and keywords, our ads will appear on 1 search engine page and will remind you of organic search results.
2) a company on Facebook
Online shops have different rules than landline shops. Here, community and product history are important. And no platform is better suited for this than Facebook!
With Facebook Ads, we can not only encourage our potential fans to visit our site, but also make them interested in posting, or encourage them to like our fanpage.
The company’s Facebook page should be updated and posts should appear on it on a regular basis. Let’s not only write sales offers, but let’s also make our fans interested in information from the industry. Try to attract customers with content and graphics, not just with promotion.
3) Instagram.
Instagram, unlike Facebook, is more of an image tool. In its case, posts should be looser, make the customer recognizes our brand from the inside, but without any emphasis on sales.
It is about gaining the trust of customers, and thus also their loyalty.
The success of an online store.
As we can see, online activity is not so terrible – as far as we know how to get on with it. It is worth not to miss any stage because each of them works for our success.
Appropriate content, positioning and advertising in social media are the factors that may cause that the popularity of our brand will increase several times.
So we have to get down to work, be patient…and after some time see our business flourish.

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