Mysterious red fridges

Mysterious red fridges

Red refrigerators, which came directly from Canada, were placed in a dozen or so corners of Europe. The magic spell that opens the door is the passport of a citizen of the Clone Leaf Country. And in the middle of it? See for yourself …
This summer, Canada’s largest and one of the world’s largest brewers, Molson-Coors Canada, decided to take care of its citizens abroad, and more specifically in Europe. With her advertising campaign called “I’m Canadian”, she decided to take care of her citizens abroad. (“I am Canadian”) took off before Canadian Day (July 1). On one of the streets of crowded London, in smaller Canterbury or larger Brussels, or even in the rural areas of Belgium, red refrigerators with a white maple leaf, the symbol of Canada, were placed.
They were of interest to almost every passer-by, and most of them tried to satisfy their curiosity by checking what was inside. Unfortunately, many of them were doomed to failure in advance because they did not have a key, i.e. a Canadian passport. As soon as a citizen of the Clone Leaf Country found himself and put his passport in the reader, the door opened and his eyes could see the interior filled with free beer.
The aim of the whole campaign was to arouse patriotic feelings and remind Canadians that it was worth being proud of their origin. Why was Europe chosen? First of all, every summer millions of them visit the Old Continent. Another idea was to raise brand awareness – four countries with the largest beer consumption are located in Europe: Germany, the Czech Republic, Austria, Ireland and the Czech Republic – Canada is in fifth place. These are ideal countries for such a campaign. Although none of the fridges are located in the USA, the advertising spot itself is worth seeing.

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