Mobile Omnichannel and how will we pay online

Mobile Omnichannel and how will we pay online

Mobile payments, omnichannel, conversion optimization and cooperation with trading networks. These challenges are faced by leading online payment companies. What are the driving forces behind these developments in the online payments industry?
The e-commerce industry continues to grow extremely fast and online payment providers are important players in imposing further customer-friendly changes. What new products can we expect in the coming months?
Research, research and once again research
A trend that is not visible at first glance but is extremely important is the focus of payment operators on customer needs research. The most important players devote significant resources to it, constantly responding to the current market demand. All trends, such as the introduction of mobile payments or solutions supporting omnichannel, are simply the answer to these needs.
One thing is for sure – speed, convenience and security are what counts for the buyer. For a shop, however, it is important for the customer to move smoothly through the purchasing process so that they do not encounter any obstacles along the way. That is why we put so much emphasis on optimizing the payment path, while at the same time guaranteeing the buyer a high level of security during transaction execution. Director of Sales Department, the oldest payment operator.
Higher profits from mobile payments
The validity of this direction has been confirmed by research. For example, customers answering the question why they choice to pay, pay attention primarily to the simplicity of use (78%) and speed and comfort (64%).
How does it manage to improve the convenience of shopping? Mobile payments have become a standard in the offer. From the perspective of e-Commerce platforms, the implementation of an additional channel for mobile devices can increase profits even overnight. According to the “e-commerce” report, in 2015 more than half of Americans (54%) will make online payments, and 34% will pay through mobile devices. More and more often consumers also use the so-called multichanneling, i.e. start the purchasing process on one mobile device, such as a smartphone, and end up on another, such as a tablet or desktop computer.
According to Gemius, over 20% of traffic on American websites is generated from smartphones and tablets. E-shops and e-services should take care of the service of mobile customers. Appropriate solutions are also introduced by online payment operators. Example? Sending e-mails with a reminder of unfinished payments introduced. Many customers browse through the products during the day and start shopping on their smartphones and finish them only in the evening after reading a reminiscent e-mail, e.g. on a tablet.
Going offline?
Achieving so much is important not to settle on your laurels. What are the operators planning for the near future? Apart from improvements improving mobile payments, an important trend is to support shops selling in the omnichannel space (i.e. multichannel sales).
Such a sales model has already become established in the USA and Western markets a few years ago, and American sellers are slowly beginning to take an interest in it. How does it work? Retail platforms and chains implement systems that integrate multiple sales channels, such as stationary stores, mobile applications and websites. This enables not only sales through the online store or mobile application in the showroom, assisted by a consultant, but also efficient management of returns and monitoring of transactions from all channels.
Payment systems, especially mobile ones, are very important in creating a real omnichannel. – The role of payment operators is very important in the area of omnichannel. Thanks to the fact that they enable integration via API, shops can receive information about transactions directly to their system, from where they handle and monitor sales through all channels. They can also order returns from there. This solution saves the store resources and supports the automation of internal processes.
Shoppers who sell through different channels can go through the purchasing process in different dimensions. Presentation of the product in the showroom, purchase via mobile application, telephone payment and after-sales service over the Internet – all this can be consistent and integrated. Online and mobile payments perfectly fit into this scheme.

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